EaseMyTrip’s Strategic Triumph: Navigating the Maldives Boycott for Brand Visibility
Discover how EaseMyTrip leveraged the Maldives boycott to enhance its brand visibility. This in-depth analysis explores the company’s strategic decision to suspend bookings to the Maldives, encapsulated in the powerful slogan “#NationFirst, #BusinessLater”. Learn about the company’s origins, share price details, and performance amidst the controversy. This blog post offers a unique perspective on modern marketing tools in action. Note: Information provided is for informational purposes only and does not constitute financial advice.
A New Dawn in Online Travel
In the ever-evolving world of online travel, MakeMyTrip has long been a household name. However, a recent move by competitor EaseMyTrip has stolen the limelight. By halting bookings to the Maldives, EaseMyTrip has become the talk of the town in a mere two days, showcasing the transformative power of modern marketing tools.
EaseMyTrip: A Brief Overview
EaseMyTrip, a brainchild of Nishant Pitti, Rikant Pitti, and Prashant Pitti, is an Indian online travel company headquartered in New Delhi. The company provides a wide array of travel-related services, including flight tickets, hotel reservations, bus and train tickets, and holiday packages.
The Power of a Slogan: NationFirst, BusinessLater
Following derogatory social media posts against the Indian Prime Minister, Narendra Modi, EaseMyTrip made a bold move. The company halted all flight bookings to the Maldives. This decision was encapsulated in the powerful slogan "#NationFirst, #BusinessLater", which struck a chord with many Indians.
A Peek into the Share Market: EaseMyTrip's Performance
As of January 12, 2024, the share price of EaseMyTrip on the National Stock Exchange of India stood at ₹49.65. The company boasts a market capitalization of ₹369.94 Cr.
A Rollercoaster Ride: EaseMyTrip's Share Performance
EaseMyTrip's shares have had an interesting journey. Over the past month, the company's shares have seen a growth of 13.75%. However, the share price has experienced a slight dip of -0.6% over the past six months.
The Maldives Controversy: A Hashtag Movement (Maldivesboycott)
The boycott of the Maldives by Indian tourists, often referred to as maldivesboycott, was sparked by derogatory comments made about Prime Minister Narendra Modi by Maldivian officials. This led to a wave of cancellations of trips to the Maldives by Indian tourists. In response, EaseMyTrip suspended all flight bookings to the Maldives.
Conclusion: A Marketing Triumph
EaseMyTrip's strategic decision to suspend bookings to the Maldives amidst the #maldivesboycott controversy underscores the potency of modern marketing tools. The company's stand, encapsulated in the slogan "#NationFirst, #BusinessLater", resonated with many Indians, leading to increased brand visibility and discussion.
Disclaimer
This blog post is intended for informational purposes only and does not constitute financial advice. The information is provided on an "as is" basis without any warranties of any kind. We do not accept any liability for any loss or damage which may arise from the use of this information.
Keywords: EaseMyTrip, Maldives Boycott, Modern Marketing, NationFirst, BusinessLater, Share Price, Share Performance, Online Travel, Strategic Decision, Brand Visibility, News