Phantom Digital’s 120 Crore Netflix Deal: A Game-Changer for Indian OTT Content

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Phantom Digital Wins OTT Order from Netflix Worth 120 Crores

Phantom Digital, a leading over-the-top (OTT) content production and distribution company in India, has bagged a lucrative order from Netflix, the global streaming giant, worth 120 crores. The order is for creating original content for Netflix’s Indian audience, across genres and languages.

What is OTT Content?

OTT content refers to any audio or video content that is delivered over the internet, without the need for a cable or satellite subscription. OTT platforms allow users to access a variety of content, such as movies, shows, documentaries, sports, music, and more, on-demand and across devices.

Some of the popular OTT platforms in India are Netflix, Amazon Prime Video, Disney+ Hotstar, Zee5, SonyLIV, Voot, MX Player, ALTBalaji, and more. According to a report by PwC, India’s OTT market is expected to grow at a compound annual growth rate (CAGR) of 28.6% from 2020 to 2024, reaching $4.5 billion by 2024.

Why Phantom Digital?

Phantom Digital is a subsidiary of Phantom Films, a production house founded by Anurag Kashyap, Vikramaditya Motwane, Vikas Bahl, and Madhu Mantena in 2011. Phantom Films has produced several critically acclaimed and commercially successful movies, such as Lootera, Queen, Ugly, Masaan, Udta Punjab, Raman Raghav 2.0, Trapped, Bhavesh Joshi Superhero, Manmarziyaan, Super 30, and more.

Phantom Digital was launched in 2019 as a separate entity to focus on creating OTT content for various platforms. The company has already produced several original series for Netflix, such as Sacred Games, Ghoul, Lust Stories, Ghost Stories, AK vs AK, Bombay Begums, Ray, and more. Phantom Digital has also created content for other platforms, such as Amazon Prime Video (Breathe: Into the Shadows), Disney+ Hotstar (Hundred), SonyLIV (Scam 1992), and MX Player (Queen).

Phantom Digital has a reputation for creating high-quality content that appeals to the diverse and discerning Indian audience. The company has a talented pool of writers, directors, actors, and technicians who bring their creative vision to life. Phantom Digital also has a strong understanding of the Indian market and consumer preferences and leverages data and analytics to optimize its content strategy.

What’s Next for Phantom Digital and Netflix?

The new order from Netflix is a testament to the trust and partnership that Phantom Digital and Netflix have built over the years. The order is also a sign of Netflix’s commitment to investing in original and local content for its Indian subscribers.

According to sources close to the deal, Phantom Digital will create at least 10 original series for Netflix over the next two years. The series will span across genres such as drama, thriller, comedy, horror, romance, and more. The series will also feature diverse languages such as Hindi, Tamil, Telugu, Bengali, Malayalam, and more.

Some of the upcoming series that Phantom Digital is working on for Netflix are:


  • Dhamaka: A crime thriller starring Kartik Aaryan as a journalist who gets entangled in a terror plot.
  • Mai: A drama series starring Sakshi Tanwar as a middle-aged housewife who gets involved in the underworld after accidentally killing a gangster.
  • Yeh Kaali Kaali Ankhein: A dark comedy series starring Shweta Tripathi and Tahir Raj Bhasin as a couple who get caught up in a web of lies and deceit.
  • Jamtara Season 2: A continuation of the hit series based on the true story of a phishing scam in Jharkhand.
  • Bombay Samurai: An action-adventure series starring Farhan Akhtar as a samurai warrior in modern-day Mumbai.
  • Phantom Digital and Netflix are confident that these series will resonate with the Indian audience and offer them an engaging and entertaining viewing experience. The series will also showcase the rich and diverse stories and cultures of India to the global audience.


Conclusion

Phantom Digital has won a prestigious order from Netflix worth 120 crores to create original OTT content for the Indian market. The order reflects the growing demand for OTT content in India and the strong partnership between Phantom Digital and Netflix. Phantom Digital will produce at least 10 original series for Netflix across genres and languages over the next two years. The series will aim to captivate the Indian audience and showcase the best of Indian storytelling to the world.

Phantom Digital, OTT order, Netflix, 120 crores, original content, Indian market

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