How Eureka Forbes Built a Strong Brand, a Diverse Product Portfolio and a Loyal Customer Base in the Water Purifier Market and Boosted its Stock Price Eureka Forbes is one of the leading companies in the consumer durables sector in India, with a focus on health and hygiene products such as air and water purifiers, vacuum cleaners and air conditioners. The company was founded in 1982 and is a subsidiary of Forbes & Company, which is owned by the Shapoorji Pallonji group. Eureka Forbes has a strong brand reputation, distribution network and sales channel, which gives it an edge over its competitors in the water purifier market. In this blog post, we will analyse how Eureka Forbes has maintained its market leadership, its stock performance and its future prospects. Eureka Forbes’s market share and product portfolio According to a report by TechSci Research , Eureka Forbes was the market leader in the reverse osmosis (RO) water purifier segment in India in 2013, with a mark...